We believe in the power of play to nurture mental wellness in children. The Dollhouse Project creates immersive experiences that celebrate diversity, foster self-esteem, and build empathy. Through our unique Wall of Dolls, community events, and engaging activities, we're creating a world where every child feels seen and valued.
The Dollhouse Project started in 2023 with the mission of getting more kids in San Francisco to play with dolls. We started with one event, Dollhouse Day, a free, kid-centered experiential popup. The highlight is our Wall of Dolls, where every kid gets to pick a doll to keep from our inclusive mix of dolls. Our goal is to help kids see themselves and their neighbors reflected in their toys!
FAQs
What is Dollhouse Day?
Dollhouse Day is an event for kids ages 3-10. Each child attending receives a free doll, allowing them to see themselves and neighbors represented in the toys they play with.
What’s the big deal about dolls?
Playing with dolls can make it easier for kids to understand the world around them. For girls and boys alike, they support emotional expression, nurture skills and imagination, and encourage social development. They are easy to play with alone or with others, and they can be found in endless variations. With dolls there is truly something for everyone!
Why is play important for kids?
Through play, children can express their feelings, explore their experiences, and make sense of the world around them in a safe and enjoyable way. 1 in 3 Kids in California are at risk for toxic stress due to adverse childhood experiences (ACE). Play is incredibly important for children dealing with stressful or difficult situations because serves as a powerful tool for their emotional well-being and development.
Can boys attend?
Absolutely! Dollhouse Day is for all children ages 3-10. Every event has a wide variety
of dolls to choose from, there’s something every kid will love!
Can I send a doll to Dollhouse Day?
Yes! Visit our Donate page to check out our wishlists—dolls will ship straight to us for use at a future event!
Are these events free?
We host several events during the year that are free to attend-make sure join our email list and follow us @dollhouseday on Instagram and Facebook to find out first about upcoming events.
When is the next Dollhouse Day?
Coming soon! Check out our Events page, follow us on Instagram, and join our mailing list to find out when and where!
Who started The Dollhouse Project?
Learn more about our Founder and Board of Directors here!
